Wednesday, February 18, 2009

Dallas auto insurer by the mile, MileMeter

More people are driving their cars fewer miles to cut dollar and environment costs while reaping rewards on fuel costs and the ecological environment. Now those drivers can earn another reward so to save on auto insurance as MileMeter in Dallas, Texas has created the biz model of auto insurance by the mile. This resonates greatest with public transportation commuters, seniors and students, the likeliest demographic of folks most likely to drive fewer miles and are focused on controlling cost. Rates can be up to 40% lower than standard insurance.

It truly is a great deal for those who can use it, like my son, the college student, who after stern warnings he would be removed from the family auto policy if he got another ticket, was indeed removed when he did. So he paid a heavy price to Nationwide, switched to Geico to save a few bucks, then found MileMeter and saved 60%+. So I checked them out myself for the family needs, that is, 4 cars, 4 drivers, but we drive too many miles to enjoy any savings. In fact, a couple of my vehicles did not meet their conditions for Physical Damage Coverage in that they are over 10 years old, but I want that coverage, so that condition is a negative one for my needs as well. There are other limitations that are fair and make sense, but one must go beyond miles to make a decision for MileMeter.

Getting a quote is very simple, better-faster-cheaper than calling an agent and answering all their questions or being on hold. The web site is easy to follow and very fast, even non-invasive, in that if you don’t commit they don’t hound you with follow up marketing offers. They’ve been in business to long enough to demonstrate their bona-fides, but are not yet permitted to sell policies into every state yet.

The question that should emerge is when will all the other auto insurers stop operating on an “all-you-can-eat” model which benefits the long-haul driver, and is content to simply average all drivers. The other side of that actuarial coin is the multitude of drivers who do not drive 12K miles/yr. The easy prediction is that the other insurance carriers will need a response when they discover market share disappearing and decide they should do something about it.

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