Cheapcarinsurance.net Survives Internet Insurance Boom in Florida

ORLANDO, FL -- (Marketwire) -- 03/24/09 -- Since the dawn of the Internet many small business owners have been forced to adapt or be left behind. This is the case with independent insurance agents in Florida. Up until the early 2000s it was fairly easy to open your own car insurance office on the main street of any medium or large sized city. People were very comfortable with their hometown insurance office of choice. That all changed with the advent of the Internet.

Anthony King, owner of Cheapcarinsurance.net, knows first hand what the transition has been like. "When I was a teenager in the early 90s my mother ran an auto insurance office in South Florida. I was young but definitely involved in the local marketing of the business. My father would have me go around and put flyers on everyone's doors in the city. The business flourished with the locals until big companies like Geico and Progressive came along. Gradually my mother's business slowed until people without the Internet or people who didn't know about the big companies were the only ones coming into her office. She eventually shut down the office when profits were just not enough."

While his family had to find other ways of making up for the loss in income Anthony took this experience into adulthood, always wondering what else could have been done to save the business. He eventually started learning about internet marketing and how the big insurance companies were running their businesses. In 2007 he launched Cheap Car Insurance with the lessons learned from both offline and online business experiences.

Independent insurance agents now have a fighting chance with Anthony's new approach. "I still pass out flyers but now they're virtual flyers," Anthony says with a smile. "Also, I still work with agents but on a much larger scale now. Someone comes to the site and fills out a quote form. This data is then sent to agents in the shopper's state. At that time the shopper can choose who is giving them the better quote. It works out best for the agents and the shopper."

If the Internet hurt independent insurance agents then the recent recession has certainly not helped. "The competition among agents is definitely more fierce right now," says Anthony. "This is working out very well for the consumer. It's also working out well for the agents that are not greedy and offer the best service. It feels great to have adapted to the very thing that brought down my mother's business."

Anthony's site not only offers quotes but also many tips on how to get cheap car insurance through various discounts that many people are unaware of.

Anthony King
Cheapcarinsurance.net
(866)606-5129

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